Trends – Coolhunting

A COOLHUNTER has the capacity of broadly transcend the historical contexts; socio-political context, among others. The term comes from the marketing and advertising world. The way to provide the information is capturing trends marked on the society.  These people, also named Trandsetters or influencers, must understand and analyze every stereotype with a neutral point of view, having the obligation of keeping itself updated and informed as internet is the main tool to do these tasks.

 On this specialization you will see and analyze current trends and its importance, based on the study of the coolhunting, projecting it on a broad and flexible way, with the objective of being able to historically transcend and regress the stages of art and fashion, clothing and style. Field practices will be made to look for trends and to understand how to choose a good place, location and/or space.